Electrolux Professional has appointed Tracey Sprason as Business Development Manager, in a move aimed at generating further traction for its myPRO semi-professional equipment range targeted at small businesses.

Tracey brings with her almost five years of experience in commercial laundry sales, of which three years were spent as an Area Sales Manager for a multinational manufacturer. During this time, Tracey was able to treble her area’s turnover before transitioning into a Business Development Manager role elsewhere.

On her appointment, Tracey said: “It’s a real pleasure to be joining the team. This is a sector I know well, and I’m looking forward to taking on the challenge of helping businesses find the right laundry equipment for their needs.”

Tracey will be tasked primarily with promoting the business’s myPRO range of washers, dryers and steam ironers built for small businesses that require more durable and efficient solutions compared to standard domestic appliances.

Alongside her remit of building strong working relationships with distributors across the country, Tracey will also be responsible for selling to multi-site organisations with over 20 locations that require the latest commercial laundry equipment.

www.electroluxprofessional.com