Essity is urging people to get their hands dirty for Global Handwashing Day, which takes place on 15 October 2017.
Steve Palmer, Tork Product Manager, said: “Getting your hands dirty means you’re committed. Whether you are a chef, an engineer, a mechanic or a gardener, dirty hands will demonstrate your passion and dedication to hard work.
“People who get their hands dirty are life’s game-changers and innovators: they’re the ones who take the risks and are not afraid to fail. Our hands are our greatest tools – so let’s put them to work.”
As part of its Global Handwashing Day initiative, Essity is providing a series of videos, infographics and thought leadership articles that celebrate those people who dirty their hands. The company will also underline the importance of thoroughly cleaning the hands afterwards and demonstrate the best way of doing so.
Steve continued: “Our Global Handwashing Day materials will include a fun quiz that will underline this point and use findings from our Hygiene Matters research to help improve people’s understanding of when, where and how often to wash their hands.”
Essity will particularly highlight those areas of the hands that are frequently neglected when washing such as the thumbs, the backs and sides of the hands and the fingertips. Global Handwashing Day brings together public and private sector expertise and experience to promote the importance of hand washing with soap.
