ISSA has partnered with Afidamp FAB to jointly develop and execute go-to-market opportunities for their members and the industry at large, on a global scale.
Under the joint project, ISSA and Afidamp will co-own the Pulire family of exhibitions and educational events, as well as develop new options to help connect members and share knowledge across the worldwide cleaning industry.
ISSA Executive Director John Barrett said: “ISSA’s goal is to increasingly help our members where they need it, globally, with an expanded set of go-to-market options. Afidamp FAB’s existing network of Pulire exhibitions and executive Forum events on multiple continents complement ISSA’s growing initiatives and events in complementary countries.
“We see this as a great opportunity to share expertise between the two organizations to reimagine how the industry can do business on the world stage.”
All ISSA members will receive a discount to exhibit at the Pulire Verona exhibition 21-23 May 2019, and all Afidamp FAB members will become members of ISSA and gain access to its full suite of member benefits. The partnership also plans to develop new projects, including an expanded series of Forum executive summits on multiple continents.
Afidamp Executive Director Toni d’Andrea said: “Over the last 15 years, Afidamp has created an international platform, Pulire, aimed to satisfy the cleaning industry’s interest in many developing countries. Our goal is to open a dialogue among these countries to coordinate actions, qualify contacts, share experiences, and strengthen the importance of cleaning as an absolute social value.
“Afidamp and ISSA working together will further this mission by setting more ambitious, new global projects.”
ISSA International Service Vice President Dianna Steinbach added: “The world is increasingly more connected, and cleaning industry leaders have begun to recognise that the largely localised and fragmented nature of associations and industry events no longer fits today’s demanding business model. We must come together to find common efficiencies and evolve how we meet the world’s growing commercial and institutional cleaning needs.”
