ISSA has announced that ASAE, the centre for association leadership, has awarded its 2018 Power of A Award (Silver Level) to ISSA for its Cleaning for a Reason program.
The Power of A Awards showcase how associations leverage their unique resources to solve problems, advance industry and professional performances, kickstart innovations, improve world conditions, or enrich lives.
Lou Centrella, ISSA Director of Digital Marketing, said: “Cleaning for a Reason absolutely enriches lives. Since its inception in 2006, the program has facilitated free cleaning of the homes of around 30,000 women battling cancer.”
As a result of this award, ASAE will promote ISSA’s Cleaning for a Reason and provide ISSA with proprietary marketing tools to use in promoting the award. ASAE will be engaging in a number of promotional activities throughout the summer and fall to celebrate these meaningful initiatives, helping to put a spotlight on the cleaning industry and the volunteers who make the program work.
Centrella continued: “ISSA Charities is poised to take things to the next level. This type of recognition and support helps elevate Cleaning for a Reason as a program and will help us grow it in the coming years.”
“Attaining third-party validation of Cleaning for a Reason’s activities allows ISSA to justify continued investment in the program and promote participation from membership, volunteer leaders, and other stakeholders, even outside the association.”
