Worldwide cleaning industry association, ISSA, has announced the acquisition of the INCLEAN brand from The Intermedia Group Pty Ltd.
The acquisition includes print publications INCLEAN magazine and INCLEAN NZ magazine, the only dedicated cleaning and hygiene magazine in the Australian and New Zealand markets. INCLEAN magazine has been running for more than 30 years.
Dianna Steinbach, ISSA International Vice President, said: “This was a natural and exciting fit. INCLEAN aligns with ISSA’s vision of increasing the appreciation for cleaning as an investment in human health and the environment. It supports our brand promise of changing the way the world views cleaning.”
The Intermedia Group has been contracted to manage the publications, with Claire Hibbit continuing as Editor and Samantha Ewart remaining as National Sales Manager at the Glebe, Australia, office.
Hibbit added: “INCLEAN has been a trusted source of independent news for the commercial cleaning sector and we are excited for this next chapter as part of ISSA’s global community. We look forward to joining ISSA’s international media stable while still remaining the industry’s leading source of news and information.”
ISSA has also taken full ownership of the ISSA Cleaning and Hygiene Expo. In 2017, ESSIA and Interpoint Events (part of The Intermedia Group) came together to produce and promote the event, growing the Expo year-on-year, with the 2019 show drawing 3446 attendees.
Interpoint Events will continue to manage the operational and logistical side of the ISSA Cleaning and Hygiene Expo, with Ewart remaining as National Sales Manager for the show.
Simon Cooper, Managing Director of Interpoint Events and publisher of INCLEAN, said: “The acquisition will enable both print and digital media and the expo to leverage ISSA’s international network – it will open up new opportunities for both importers and exporters.”
Lauren Micallef, ISSA Oceania manager, concluded: “In 2016 ISSA entered the Australian market, with the goal to serve the entire cleaning community and edify the industry. One of our first major initiatives was the ISSA Cleaning and Hygiene Expo and we are excited to be continuing the steps forward to reinforce our commitment to the region.”
