London cleaning and soft FM services specialist Julius Rutherfoord & Co has rebranded to highlight its focus on delivering secure commercial cleaning.
The new look has been rolled out across all corners of the business, including the company’s website, social media platforms, staff uniforms, vehicle graphics and signage. The Tramshed HQ in Battersea has also been refurbished to reflect its business ethos, encourage staff success, and continue to champion the importance of a healthy workplace.
The new logo is a central focus, incorporating the ‘secure commercial cleaning’ strapline and emphasises the ‘& Co’ part of its name.
Marcus Heap, Sales and Marketing Director at Julius Rutherfoord & Co, said: “When organisations outsource cleaning and FM services, they need to be secure in the knowledge that they will be supported with exceptional service.
“Our workforce excellence starts with our rigorous recruitment procedures, which includes an innovative biometric ID system. We invest in the professional development of our staff, providing ongoing, tailored training to ensure they work carefully and safely. We pay above the minimum wage, and wherever possible the London Living Wage.
“Our in-house award and recognition scheme, JR & Co Stars, rewards staff who go above and beyond the line of duty, and have embodied the company’s core values – being Personal, Professional, Expert and Meticulous.
“Contracts are managed transparently to support this success and our contract management app increases quality, efficiency and security for our discerning clients. Our rebrand reflects this investment in staff, technology and systems with the prime focus being that our clients know they are in safe hands.”
