Northwood Consumer Ltd, formerly Freedom Paper Products, a division of Northwood, has made significant investments in its manufacturing capabilities to further facilitate growth of its rapidly expanding retail and cash and carry market sectors.
Demand for Northwood’s consumer products has increased by 30% year-on-year, led by established brands and spearheaded by the Freedom Inspirations toilet tissue range and Rhino Kitchen towel, both of which have recently undergone brand design relaunches.
The £7m investment in the Birmingham plant includes an innovative new converting line. The new machine will boost capacity in toilet tissue and kitchen towel by over 300%. The investment features groundbreaking new technology in paper converting. It facilitates high-speed rewinding, multi-pattern flexible embossing and new thickness enhancing embossing technology with lotioning capability, along with adaptable packaging and palletising equipment.
The benefit of the new converting line has been enhanced by further investment in new automated systems and employee training.
Peter Foy, Northwood’s manufacturing director, states: “This investment marks an exciting new chapter in the development of our consumer business. Not only does it enable significant gains in capacity, but also big improvements in product quality and performance.”
The investment in the Northwood Consumer Birmingham site also includes new office admin and warehousing facilities.
