As part of its 2025 Sustainability Awards event, to be held on 19 March 2025, Metsä Tissue has chosen to support The Hygiene Bank, a UK-registered charity dedicated to ensuring that everyone living in the UK has access to essential hygiene products.
The Hygiene Bank is a grassroots charity and social movement dedicated to providing hygiene essentials to those in need across the United Kingdom. Founded on the belief that everyone deserves access to basic hygiene products, The Hygiene Bank works tirelessly to address hygiene poverty and advocate for systemic change. Its network of local projects is powered by volunteers, who collect donated hygiene products and distribute them to people in need via local community partners such as food banks, schools and shelters.
The Hygiene Bank believes that everyone deserves to feel clean. They challenge the injustice of hygiene poverty and advocate for a future where everyone has access to the basics they need.
Mika Paljakka, SVP for UK & Ireland at Metsä Tissue, said: “Metsä Tissue has chosen The Hygiene Bank as our preferred charity for the event because we know that access to good hygiene can promote health for everyone. The Hygiene Bank aims to ensure that everyone across the UK has access to everyday hygiene products, protecting their mental and physical health, and their social wellbeing. Its network of local community partners and its help for those in poverty, in particular women and children, is aligned with Metsä Tissue’s strategic goals of locality and social value, where children’s charities are a priority.”
Ruth Brook, CEO of The Hygiene Bank, added: “We are thrilled to have been chosen by Metsä Tissue to support The Hygiene Bank during the Sustainability Awards 2025. This partnership not only helps us provide the basic hygiene essentials to people pulled into hygiene poverty across the UK, but also highlights the power of unity in making a difference. Together, we can end hygiene poverty, once and for all.”
In addition to the funds raised at the 2025 Sustainability Awards ceremony, Metsä Tissue will be supporting The Hygiene Bank between now and 19 March 2025, and encouraging its customers and partners to do the same.
