Metsa Tissue has revamped Katrin.com, following a renewal program that began in early 2017.
The June update adds significant developments based on insights collected from Metsa’s annual customer survey. The website features three main sections: Solutions & Services, Products and About Katrin.
Within these sections users can find out details about all Katrin products, with specification sheets, images and certifications. They can also find segmentation details, to see which products are better in specific environments.
The new web functionality associated with this release includes: faster forward navigation with fewer clicks, picture oriented listing mode for product browsing, product filtering based on specific certificates (such as the Nordic Ecolabel), more product pictures and details, accessory listings for each product, and enhanced browsing via mobile devices.
Mark Dewick, Metsa Tissue UK & Ireland Managing Director, said: “The Katrin website development is based on what our customers tell us they want, and has all been designed to better support our Katrin brand distributor sales network. In turn, this enables them to service their end customers more efficiently, whilst representing the Katrin brand to maximum advantage. This delivers better success for everyone involved.”
Further updates to the website renewal project are due later this year, and are welcoming feedback.
