Sam Bailey has been appointed new Sales and Marketing Director for the Professional Division of Miele in the GB territory.
Bailey joins Miele from Dyson, where he held a number of key roles overseeing European marketing and global digital operations in its Professional division, before spending time in a global senior commercial role within a high growth category.
Bailey is no stranger to Miele, having previously been the organisation’s CRM and Online Manager. Bailey’s reappointment to Miele comes as Les Marshall announces his retirement after 17 years as Sales and Marketing Director with the firm.
Commenting on his appointment, Bailey said: “Miele products are synonymous with quality and longevity and I’m delighted to have the opportunity to re-join the company and continue the great work that Les is leaving behind.
“Miele boasts an impressive and well-established partner programme throughout Great Britain and I look forward to getting to know the partners and working with them to grow Miele’s presence as the industry’s leading commercial laundry, dishwashing and washer disinfection manufacturer.”
