Berat Onur has been appointed to the role of UK & Ireland Country Sales Lead at P&G Professional, the away-from-home division of Procter and Gamble.
Berat comes to the role with a thorough understanding of the P&G Professional business, having held high positions at P&G since joining the company 21 years ago. This includes Professional Oral Health Regional Sales Team Leader and Group Director of Sales and Trade Marketing Europe.
Berat said: “I am delighted to be taking on this responsibility for P&G Professional UK & Ireland during such an important time; whilst emerging from a global pandemic, cleanliness and hygiene are a central element of business strategy for the hospitality and care industries.
“P&G Professional is a trusted source of help and advice, supporting the hospitality and care sectors no matter the climate. My aim is to further underline P&G Professional as a partner that truly understands its audiences’ challenges and responds in kind with practical, business-driving tools. One that shows up time and again as a force for good because of its mission to help businesses thrive.”
Francois Cormoreche, Vice President at P&G Professional Europe, commented: “Berat is the perfect candidate to help businesses thrive during such unpredictable and uncertain times. Although summer saw a gradual lift in restrictions for the hospitality and care sectors, hygiene and cleanliness need to remain a critical focus moving forwards, and P&G Professional brands deliver the functionality and efficacy that these industries require to clean their establishments to the highest standards.
“Berat’s visionary direction will ensure P&G Professional responds to this opportunity with products and business-driving tools that will help these sectors to not just bounce back, but thrive.”
