Peter Vezey, the first PR and marketing consultant to service the cleaning and FM sector over 50 years ago, has closed Vezey Consultants, which he has operated since 2000.
From September 2020, Peter will only accept ad hoc business projects.
During his career he advised all divisions of Kimberly-Clark for over 25 years and worked with RoSPA for 18. Another long-standing client was Bob Vincent of LCC Support Services, who commented: “Over 18 years, Peter helped me build my business from £3m to over £25m. Peter’s editorial press and TV exposure month after month made the LCC brand one of the best-known Cleaning and Support Services businesses in the UK.”
Bob’s cleaning industry friends nicknamed him ‘the Richard Branson of the cleaning industry’ because of his extensive media exposure.
During his career Peter won the two top accolades in the PR industry: the Institute of Public Relations’ Certificate of Excellence for Best Consumer Campaign – Flymo mowers and Best Business to Business Campaign for the Kimberly-Clark Golden Service Awards, a programme he created and ran for 18 years, setting it up across the world from the UK to Australia. Another of Peter’s wins was the Chartered Institute of Marketing President’s Award.
His career had many highlights including being escorted from the Gents Loo at Euston Station when recording the number of men not washing their hands; being warned of personal injury if he didn’t stop the anti-hot air dryer campaign for paper towel manufacturers; and creating the first research at the University of Westminster on the hygiene dangers of hot air dryers – a campaign which covered the world’s press, radio and TV.
Launching the first disposable boiler suit to the press, Peter (wearing a white suit under the said garment) was sprayed from top to bottom with red paint to prove the level of protection offered.
Peter was one of the founders of Edelman PR London for the American consultancy group, which is today one of the UK’s top 5 UK PR companies. He was also a BBC Radio PR and Marketing representative on its business programmes.
Peter said: “I have had an exciting career working in a top ad agency during the ‘mad men’ programme era, working with some of the greatest PR creatives at two of the leading PR consultancies. I enjoyed the opportunity of setting up a network of PR firms across 13 European countries for the acquisition of Scott Tissue by Kimberly-Clark. It can’t get much better, so now is the time to start winding down.”
