Kaivac, developers of the No-Touch Cleaning and OmniFlex Crossover Cleaning Systems, is honouring one of its newest European dealers, TENROM.
TENROM, located in Cluj, Romania, is a leading cleaning equipment distributor in this part of the world. Kaivac is honouring them with the 2016 International Distributor of the Year Award for having the best one-year sales record of any foreign distributor marketing Kaivac products in 2016.
TENROM became part of the Kaivac family when Kaivac expanded operations into Europe, setting up Kaivac EMEA, a company and distribution centre in Austria. They began marketing Kaivac systems in early 2016, with the first products delivered in April that year.
Marc Ferguson, International Business Development Manager for Kaivac EMEA, said: “It took them just eight months of active selling to set the one-year sales record. Not only was this a record breaking event, but they also did so in a young [Jan/San] market with developing infrastructure compared to markets in Western Europe and North America.”
Ferguson adds that cleaning contractors in Eastern Europe have been eager to embrace innovative cleaning products. He continued: “Contractors here, just like in Europe and North America, are competing on price. They need products that can help them maintain quality outcomes and improve profit margins.”
Attila Gorbai, General Manager at TENROM, has an idea why they were so successful marketing Kaivac systems. He said: “Eastern European cleaning contractors find US cleaning equipment more innovative than other equipment on the market.”
Cristian Isaincu, a salesman at TENROM, adds that Eastern European contractors use new cleaning systems and innovations to help market their businesses. He said: “Having new [cleaning] technologies to offer prospects sets them apart as a more professional service provider. It helps them acquire new customers and separates them from other cleaning contactors, not yet investing in automated cleaning solutions.”
