Social enterprise soap brand BECO. is calling on competitors and UK employers to take a stand when it comes to recruitment, and is actively encouraging them to ‘steal our staff’.
80% of BECO.’s workforce is visually impaired, disabled or disadvantaged, and one in five people living in the UK are disabled, with an estimated 48% unemployed. That’s over 1 million jobseekers looking for opportunities, with a disability unemployment gap of 30% (only 52% of disabled are employed vs 82% of the general working population).
On 3 September, BECO. launched an employment drive calling on employers to #STEALOURSTAFF and help close the unemployment gap. The campaign highlights BECO.’s staff in the hope that those who want to will go on to secure jobs outside of the organisation and free-up opportunities for new staff in need of employment.
Staff profiles will take over the brand’s packaging in Waitrose and Sainsbury’s and the BECO. website, giving consumers and would-be employers a chance to find out about the talented workforce behind the brand.
Camilla Marcus-Dew, Head of Sustainable Growth at CLARITY & CO., added: “We want to give people who want to work the opportunity to work. It’s as simple as that. Some of our staff at BECO. have been at the organisation for more than 30 years, and as much as we love our team and their loyalty, we want to help them and others to have further opportunities.”
