Robert Scott’s P-Wave brand will be celebrating the success of its NHS England partnership at The Cleaning Show 2025.
Mark Wintle, P-Wave Brand Manager at Robert Scott, said: “We’re so proud of our successful collaboration with NHS England to deliver its important men’s health message – ‘Blood in your pee? Contact your GP practice’ – via specially branded awareness-raising urinal mats in thousands of washrooms nationwide. We’re looking forward to sharing this success story with visitors to Stand D2 at The Cleaning Show.
“With the help of our customers, we’ve placed over 750,000 NHS-branded urinal mats in men’s washrooms across the country, from pubs, offices and restaurants, to shopping malls and stadiums.
“Our partnership with NHS England is unique and has gained momentum as businesses have come on board to support this important and potentially life-saving initiative. We’re thrilled that this ever-growing group of partners includes Sodexo, PHS Group, Balfour Beatty, Mitchells & Butlers, Wincanton and even Manchester United football club.”
The more men see the message, the more effective the campaign becomes, so P-Wave has released a new limited edition urinal screen, aimed at high-end hospitality.
Mark continued: “Our new sleek, black Slant6 Midnight Coast Limited Edition is more upmarket than a celebrity chef’s tasting menu. It allows guests to indulge in a refreshing aquatic fragrance, balanced with green palm leaves, fruity and floral hints, all layered over driftwood and white musk. While they enjoy the luxury, they will also be reminded of an important NHS cancer awareness message – because even in a 5-star washroom, health matters.”
Visitors to The Cleaning Show will also see P-Wave’s new branding. Mark concluded: “We’ve been enhancing the washroom experience with our air freshening products for many years, and now it’s time to refresh our brand. Simple and elegant, our new branding is as memorable and effective as our popular fragrances, and brings a breath of fresh air to the P-Wave brand.”
