A study released by Initial Washroom Hygiene has concluded that the state of air care in public and office washrooms can have wide-ranging implications on businesses.
‘Washroom malodour: Experiences, perceptions and implications for business’ – based on 5,000 respondents from the UK, Australia, France, Italy and Malaysia – found that 73% of Brits say an unpleasant smell in the washroom would negatively affect their perception of a venue, with almost two thirds of respondents saying that a bad smell would make them less likely to spend money with that company.
More than six in 10 say they would be put off a business if it had unpleasant-smelling bathrooms, and almost a quarter have been embarrassed about a client or visitor using their bathrooms due to the smell.
Initial’s Dr. Peter Barratt commented: “Our report highlights the significant impact that unpleasant smelling washrooms can have on perceptions of a particular brand – it makes business sense to pay attention to what consumers are saying. While some business are still unaware of advances in air care methods, the necessity for effective washroom odour control is easy for businesses to understand.”
