Manchester-based cleaning and facilities service provider, Floorbrite, is celebrating after completing a full rebrand – the first in the company’s 47-year history.
The family-run firm will now be known as The Floorbrite Group. £100k has been invested in the rebrand which covers brand development, a redesigned website, new signage, a full suite of new vehicle wraps, and an advertising campaign.
Founded in 1972 in Sale, Cheshire by the late Martin Wyers, The Floorbrite Group is today headed up by second generation Wyers, Managing Directors Nik and Alex. The company has diversified over the years from cleaning into a full suite of facilities management provisions, including waste management, security, and pest control and more, and now employs more than 1,500 people across the UK.
2018 saw a record-breaking £18.5m turnover for the firm, and the rebrand aims to clearly define the firm’s place in both the cleaning and FM market.
Nina Wyers, The Floorbrite Group’s Marketing Director, said: “We’ve been planning the rebrand for a number of years but wanted to wait until the time was right to execute it. This year we’ve got additional plans to extend our premises and put a real focus on employee wellbeing, so it felt like a great way to start the year.
“The new brand feels much more representative of the modern Floorbrite – it’s fresh, cutting edge, and engaging, and we hope all staff feel it encompasses the ethos of the company as it is now.
“There’s been a lot of change here in the 47 years since my dad, Martin, set up the company and we felt it was time that we reflected that in the look and feel of the branding, it’s been a really insightful and educating process and we’ve already had amazing feedback from many of our clients and suppliers.”
The rebrand is also designed to future-proof the business for future generations, enabling it to diversify further and build on the success seen to date. Recent awards include a Gold Achievement Award in the RoSPA Occupational Health and Safety Awards 2018, as well as an International Green World Award by the Green Organisation, recognising the company as one of the world’s greenest.
