Yorkshire chemical specialist Airedale Chemical has seen sales of its surfactant range, Airsurf, increase by 45% in just 12 months.
Experts at the company are attributing this to the mounting awareness of the effect hand hygiene has on health and the spread of illness and disease.
Recent reports show that effective handwashing reduces respiratory illnesses such as the common cold by up to 21%. It could also reduce the amount of time children are off school with stomach-related illnesses by up to 57% (according to the Centers for Disease Control and Prevention).
Daniel Marr, Head of Marketing at Airedale Chemical, explains: “Our range of surfactants include some of our best-selling products and our sales and marketing team has been mindful of this shift in public consciousness, acknowledging hand hygiene has a direct impact on our health. Therefore, the role of surfactants in personal care products such as liquid soap and hand sanitiser has been a key feature in their strategy.
“The statistics are hard-hitting and as awareness of the risks associated with poor hand hygiene is heightened the market is certainly reacting. On average we touch 300 different surfaces every 30 minutes, exposing ourselves to around 840,000 germs so this is something that affects everyone.”
