GOJO has launched the new PURELL Perfect Placement programme to help tackle the problem of people not washing their hands properly.
Designed to encourage hand hygiene compliance and reduce the number of germs leaving the washroom, the PURELL Perfect Placement programme recommends placing a PURELL dispenser by the washroom exit door. It should be positioned between 36-46” above the floor, on the handle side, which is the perfect height to trigger proper hand hygiene behaviour and prevent the transmission of bacteria from door handles.
Customers who partner with GOJO also have access to a host of PURELL Perfect Placement marketing materials, including:
- A customisable E-Shot, which can include the distributor’s logo and contact details.
- A selection of web banners to help raise campaign awareness.
- Social media content and messaging to help engage with the target audience.
- Posters and Infographics to encourage hygienic behaviours in end users.
Chris Wakefield, Vice President, European Marketing & Product Development at GOJO Industries-Europe, commented: “Sanitising hands has been proven to help break the chain of infection, yet, shocking statistics still show that proper hand hygiene protocol is not being followed. One in four people, for example, do not wash their hands after using the washroom, and of those that do, 46% are not washing for long enough to be effective.
“When you also consider how quickly and easily infection can spread, through direct and indirect touch, it’s clear that washroom users need an extra prompt to clean their hands. The PURELL Perfect Placement programme is designed to do just that – placing a sanitising dispenser at washroom exits offers that much needed additional opportunity for hand hygiene.”
