Melissa Kershaw has been appointed as Senior Marketing Manager in the UK for the Professional Division of Miele.
Melissa joins Miele from vehicle leasing company Arval, where she was Acquisition Marketing Manager for 12 years. In her new role she will be embracing the commercial white goods industry and Miele’s network of partners and direct customers. She takes over the reins from Kate Jones, who spent six years in the role.
Commenting on her appointment, Kershaw said: “There’s no doubt that Miele has a fantastic brand reputation as an industry leading commercial laundry, dishwashing and washer disinfection manufacturer. With exciting plans ahead, both internally and as part of Miele’s growing commercial product range, it’s a very exciting time to be joining the business. I’m looking forward to developing the marketing strategy with a view to growing the Miele customer family, both attracting new customers to our brand and also looking after our loyal customers.”
Sam Bailey, UK Sales and Marketing Director for the Professional Division of Miele, commented: “Kate has done phenomenal work during her time at Miele and we wish her the best of luck in her new venture. We, too, feel very lucky to welcome someone with Melissa’s experience to offer fresh perspectives drawing upon different sectors.”
