ISSA/INTERCLEAN Amsterdam has become Interclean Amsterdam, following the announcement that RAI Amsterdam and ISSA have ended their alliance.
The change to the show’s title takes place with immediate effect, and becomes the brand name for all future RAI Amsterdam events for the professional cleaning industry.
According to RAI Amsterdam, the focus of the Interclean Amsterdam event itself will remain on fostering an environment for change and innovation within the professional cleaning industry. It will continue to represent companies displaying a broad range of cleaning products that covers machines, equipment, detergents and washroom – as well as solutions for the healthcare, industrial, institutional, retail and hospitality industries.
The introduction of a specialist healthcare pavilion for the 2018 show is set to demonstrate the brand’s ability to attract healthcare experts from around the world, and create awareness about the positive economic impact of cleaning in healthcare facilities.
RAI’s global strategy will see it expand into new regions across the world, with new events that focus on the requirements of their audiences – as well as the amazing diversity within the professional cleaning industry.
Rob den Hertog, Director Interclean, said: “With the change to Interclean Amsterdam, we will continue to fulfil our role as the promoters of innovation within the professional cleaning industry. We will keep our global focus, strengthen our strategy across the entire event, and go wherever the industry needs us to be. The event is being created for professionals, by professionals.
“The Interclean brand has a rich history that we take a lot of pride in, and we have represented that in the refreshed logo. The new elements symbolise who we have become and what we are today: the place to be to discover advanced cleaning technologies that will transform and modernise the professional cleaning world.”
