CLARITY-The Soap Cá». has announced they will be supplying the London theatres of the internationally famous Nederlander Organisation with its new BECỌ Wild Berries foaming hand wash and CLARITY eco washing up liquid.
BECỌ dispensers are on-site at both the Dominion and Aldwych theatres in the West End – a great win for the social enterprise in its efforts to show that everyone is capable of doing something great whilst challenging perceptions of disability. Sales to Nederlander in 2018 will create over 200 hours of employment for blind, visually impaired and otherwise disabled people.
Clem Hinchliffe, Business Development Manager at CLARITY-The Soap Cá»., said: “I’d like to thank Nederlander for their incredible support of our social enterprise. With such a stellar name on board, it inspires others to buy BECỌ too and so create more training and employment opportunities for those that really need it.
“BECỌ stands for better considered: better for those that use it, better for those that make it and better for the planet. Nederlander are helping us to get these key messages out there to so many theatre goers – making it easier to persuade others to switch soap for social good.”
Every 5-litre container of BECỌ creates one hour of employment, but its foaming soap also saves 1,760 litres of water. BECỌ is also hypoallergenic, vegan, organic and of course never tested on animals.
Jonathan Dixon, Property Services Manager for Nederlander Theatres, said: “We are delighted to be using BECỌ soap in our theatres. It is great to be working with a unique social enterprise, and to know that with every audience member who washes their hands during the interval of a show we are helping to provide meaningful employment for people with disabilities.”
