The Cleaning Executive Recruitment and Training Agency (CERATA) has launched, to provide high quality recruitment, talent retention and training services for the professional cleaning, hygiene and jansan sector.
CERATA is a new and unique venture founded and headed by Keith Baker, one of the leading names in the professional cleaning and hygiene industry over the past four decades. CERATA has been designed to fulfil one of the unanswered but pressing need in the professional cleaning and facilities management sector. Its aim is to recruit the best possible candidates, train them to develop and increase their skills and value, leading to higher staff retention levels. This in turn leads to a more profitable bottom line for CERATA’s clients – the employer organisations.
Founder Keith Baker was formerly Director of EMEA Services for ISSA, and prior to that Keith ran his own distribution company Baker Hygiene & Healthcare Supplies for many years, following a significant career with Unilever. Keith is joined by several other well-known names from the sector, including Lynn Webster of LWC Ltd and Chris Klopper of Mulberry Marketing Communications.
Prior to the official launch, CERATA has completed an initial assignment to recruit a UK-based Sales Account Manager for Dutch cleaning materials manufacturer Wecovi. CERATA is also currently undertaking confidential assignments for two other organisations headquartered in the UK.
Keith Baker said: “Our pre-launch research has established that manufacturers, distributors and building service contractors in the cleaning and associated industries all face the same challenge in correctly recruiting and then retaining sales, marketing, customer service and executive level colleagues.
“By identifying better candidates from the outset, linked to providing training once they are in position, we are revolutionising the traditional recruitment agency model. We are turning what is an unnecessary and painful short-term cost for our clients when it comes to recruitment into long-term profit.”
In addition to the recruitment of executives, CERATA offers a comprehensive programme of sales and executive training workshops. These are based on and include real-life insights from the cleaning industry and are led by highly experienced professionals from across all areas of the sector.
